Sunday, January 24, 2010

CRACKING THE CODE

'Tis the season of political attack ads. Drives you crazy, right? But to really understand them, you have to crack their code. You see, what they're telling you is not the real message; it's how they're telling you. Check them out, and notice how they're always telling you with anger.

Psychology tells us anger is a secondary emotion. In other words, there is, primarily, fear behind it. Like a parent's fearful anger at seeing their child playing in the street. It's very much the same with the anger to the attack ads. Primarily fear about certain specific advantages your rival may have.

Is it your rival's eloquence, income, appeal to certain socio-ethnic-economic groups? Fearing such advantages makes you angry, and angry makes these ads. Get it...? To figure out X's strengths, just study Y's angry attack ads...! Unwittingly, Y is tipping you off to why should vote for X.


4 comments:

  1. That just rips the face off some of these bums. If only they'd tell me something good about themselves instead of everything bad about the other candidates

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  2. Interesting angle! I never thought of it that way. But it makes sense!

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  3. You know you're right! Why can't they tell me what good THEY can do instead of all the BAD the other side does?

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  4. Sounds like we all agree that hearing something positive would earn our votes much quicker than something negative. Seems to me you don't want to know what X hates about Y, but what X is going to do for the community. Does X have anything to offer???

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