The networks have secretly promised sponsors their biggest
advertising payoff in years. How? Watch the August announcements; 80% of
all programming will arrive in four sure-fire categories. (1) Reality
(2) Cops (3) Docs (4) Weird. But as diverse as these sound, there is one
mesmerizing reward hidden in each: America's long lost feeling of
absolutes!
Our old black & white absolutes long ago
disappeared into a miasma of moral relativity. Americans once knew which
was which. The good guys always had white horses or blue uniforms; the
bad guys always operated from the dark. Then came Vietnam, Watergate,
Iraq and suddenly nothing was simply right or wrong anymore. Things
became complex, morally debatable, so darn confusing why even GIs, CIA,
and presidents were no longer guaranteed to get the girl and the
nation's thanks at the end.
Ahh but not worry. This fall these
four categories get us safely back to those cozy absolutes. Think about
it. Everyone on a reality show is absolutely, no-question-about-it
wacky....every cop and doc program is back to the ultimate absolutes of
life or death...every weird creature on screen will be in the absolutely
weirdest outfits from the prop department. I mean, no more wondering
whose good and whose bad!
Look, Americans are weary of thinking
their way through what's morally right and wrong anymore. We want the
good old days when the actors made stuff like that absolutely clear.
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