Thursday, February 11, 2010

IT'S NOT ANGER, IT'S LOVE

The auto show in Chicago helps remind us that what's going on right now with car owners is not simply anger, it's love. Anger is always a secondary emotion which, in this case, is being triggered by unrequited love...!

In America, the car took the place of our beloved horse. Men (many women too) lived and died with their one, true horse. To steal a man's horse was to steal a part of him, and the lynch mobs drove home that point time and time again. Even when the car replaced the horse, we still couldn't quite get over our love affair, and so we continue to talk about our cars in terms of horsepower.

Now, however, with all the shrieking headlines about failed Detroit and flawed Toyota, it's like a lover turning their back on us. And so the anger. An anger that can change only once we feel our cars are starting to love us back again...!

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