Saturday, July 4, 2009

REBOTTING YESTERDAY IN TIME FOR TOMOORROW

It's not news to report on the latest widget or website -- our world is exploding with them. But you took the time to sneak in a little explosion that might just have some large consequences (July 4, page 20)...!

At least half your readers have heard of the Saturday Evening Post. The other half are in for a surprise. As you reported -- it's back!

The charming old magazine started by Benjamin Franklin almost 240 years ago featured folksy art, fiction, commentary and health articles. Including those classic front covers by Norman Rockwell and his take on America.

Speaking for both halves of your readership, hats off to you for taking the time to slow the time down with this timely item. In a time when we have billions of cell phones, millions of websites, and thousands of digital & print publications dedicated to hurrying up...this magazine revival may test whether there's still time to slow down.

2 comments:

  1. this is great news. something to genuinely appreciate.

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  2. And one of the reasons it's such "great news" is because the Saturday Evening Post has always been a "genuine" mirror of Americana for all these generations...to those who aren't familiar with its history, more than any other enduring publication, it's always beat to the tempo of the times.

    The only thing I ever collected. Right now I have several happy hundreds of them!

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