In your October 25 edition you introduced Chicago to a whole new secret: "The Social Media." Not that thousands of locals aren't already into social media, but millions of others may never have heard the name. It's that hot, new sub-culture of bloggers, tweeters, and YouTube video-makers whose facts and feelings fill the Internet 24/7. That many people can't be ignored...!
Which is why, as you report, Coca-Cola is launching a worldwide study January 1 to find out "what makes these people happy." One good way to get them to buy your stuff. Who knows, in time others may follow -- Pepsi, United, Folgers, the Blackhawks, the local church, even Mayor Daley!
The next time we notice our kids or our fellow citizens tapping and clicking away, we just may be witnessing a whole new secret world of thoughts being exchanged. At one time this could have been the Delphic Oracles, the Knights Templar, the DaVinci Coders, the Society of Free Masons, or the Skull & Bones Society. Now it's just our fellow Chicagoans.
Eventually Dan Brown will get around to writing a hot, best-seller about them. In the meantime, here's a tip. We can already spot them in action. All day everyday, clicking away on their secret keypads. At air terminals, Starbucks, Paneras, or wherever else there's a free plug-in line.
While the Traditional Media -- you and the networks -- are reporting the news, these folks feel they're making the news. The only thing for sure is, most of them are already drinking Coke...!
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I wish Coke lots of luck! I don't think even a multimillion dollar company can tell our population what makes us happy...we don't even know half the time!
ReplyDeleteRight! Human happiness is forever elusive. But the big boys in our society are always interested in tapping into new markets. Social Media-ists seem to be one of them. Young, articulate, sassy, and never at a loss for words. Millions of them everyday. Time and luck will decide how they help re-shape the times....
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